Reviews (5)

Truly a seminal work
Succinct and insightful. Every manager in any business should read it. It demonstrates that every business day is a marketing activity.

Marketing Management, 12th Edition
Much to my chagrin, I have discovered that the book cover does not match the one that Amazon advertised, but two things bother me immensely:
delivery time
great buy from the private used books from your amazon website.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Management    5. Marketing    6. Marketing - General    7. Marketing - Product Management    8. Business & Economics / Marketing / General    9. Sales & marketing   

Reviews (42)

You will learn from this book if you are ready and willing to do the work
There is a basic rule in taking advice:Never take it from someone who has not achieved the thing you want to achieve. That means, if you want to be rich, you must learn to ignore people who are not rich when they spew their opinions at you. This rule has never been more relevant than now, when comparing these two men of great achievement with the envious, entitlement-minded people who are disparaging the book with ignorant, negative reviews.
Kiyosaki is a broken record
After reading this book and Rich Dad Poor Dad, I have come to one conclusion...Robert Kiyosaki is a broken record. How many times can I read him write the same sentance and paragraph- over and over again in the same book?Kiyosaki's portion of the book provides some surface information but little depth on how to become wealthy, eventhough he specifically claims that he wants to teach us how to become rich.His writing style is a bit arrogant and provides little value to a person wishing to learn about personal finance.I agree with previous reviews about this book being a cheerleader book.
Don't bother
I borrowed this from a friend so I didn't bother spending any money so at least I'm not kicking myself.However, like another reviewer stated, this is mainly a cheerleading session.If you really want something logical to read that involves personal finance and building wealth, read something by Dave Ramsey.The only REAL way you can get rich (without winning or inheriting money) is by working hard, paying off debt, learn to use a budget, stop borrowing money, and quit saying "I want it and I want it now."It's called common sense. ... Read more

Subjects:  1. Business & Economics    2. Consumer Finance    3. Entrepreneurship    4. Finance, Personal    5. Investments    6. Personal Finance    7. Personal Finance - General    8. Rich people    9. Business & Economics / Personal Finance / General   

Reviews (55)

Best Introductory book for Quantitative Finance
Hull is the one stop shop for learning (and using as a reference once you have learnt "it") almost any topic in Quant Finance. This book really has it all - options, interest rate models, volatility modeling, credit derivatives, you name it. However, use it as an introductory book - learn the main concepts from here and then move on to advanced books. As a current student of quant finance, I find Hull's book to be indispensable.

Best book for quants new to finance
I recently entered the field of quantitative finance from physics, and this book has been by far the best resource as both a learning tool and reference.Its bredth of coverage is outstanding, covering topics as simple as bond yields and zero rates, to sophsticated libor market models, weather derivatives, bermudan swaptions, etc.While a bit wordy at times, Hull does present all the mathematics in a tractible manner.Books with more mathematical sophistication, such as Brigo & Mercurio, while interesting, are far less useful on the trading floor.
Just classical
Insightful, shines with intuition, easy to follow. Good start point, inspire further study, and visit it regularly you'll get more. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Derivative securities    5. Futures    6. Futures And Options Trading    7. Investment Finance    8. Investments & Securities - Futures    9. Investments & Securities - General    10. Stock options    11. Business & Economics / Investments & Securities    12. Investment & securities   

Reviews (13)

Good Ideas
If you wanted to be rich why wouldn't you read this book?
A must!
There are so many books out there that are really page fillers, but this book has substance!Actual ways to really produce the results you desire! You will not be disappointed! I also highly recommend that you read, "Think Like A Billionaire" by Scot Anderson.This book compares to quality and information on the "how to's" to become a Billionaire!

Not Some Pie in the Sky Scam, But You Should Be Realistic
Given the title of this book, reader expectations are bound to be high and some will be disappointed, however, I don't think comparisons to the Trump book are fair.Michael Masterson has literally gone from rags to riches in a very short time.The advice that he gives in this book is practical and useful.Using some of the techniques that he had highlighted in his Early To Rise e-letter and his other books, I've increased my income this year by over 100%.If you follow his advice and make wealth-building your primary goal, you will be successful.Will you reach seven figures in seven years?Those of you will uncommon drive and focus will have an excellent chance.
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Subjects:  1. Business & Economics    2. Case studies    3. Consumer Finance    4. Millionaires    5. Personal Finance    6. Personal Finance - Financial Planning    7. Personal Finance - General    8. Success in business    9. United States    10. Wealth    11. Business & Economics / Personal Finance / General   

Reviews (3)

Excellent book
The writing may not be perfect, but it's still a great textbook, probably the best you can find.
Poorly written
This is a poorly written textbook; rambling and fragmented information is presented on a piecemeal basis rather than in a clear, concise and well-organized manner.Important information belonging to one subject-matter chapter, is often presented as "aside" information in other chapters on wholly different subjects.This textbook appears to have been written by an author who forgot to take his ADHD medication.This "substandard" quality has become common place with this particular publishing company, Prentice Hall, to include its many subsidiaries (Pearson, Thompson, Southwestern, etc.), to the detriment of the education system.

This is an Excellent book!!!!
This is an Excellent book!!!!
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Subjects:  1. Accounting - General    2. Accounting - Managerial    3. Business & Economics    4. Business / Economics / Finance    5. Business/Economics    6. Cost accounting    7. Budgeting & financial management    8. Business & Economics / Accounting / General   

Reviews (71)

UTTER RUBBISH !!! DO NOT WASTE YOUR MONEY
THIS IS WRITTEN BY A LEFT WING TRAITOR ..DO NOT BOTHER ..."THE CAT IN THE HAT BY DR SEUSS HAS MORE CREDIBILITY .

Catchy Title
Do we really need another liberal manifesto about Bush? We all know he's made a mess in Iraq. And he refuses to protect U.S. borders, which may be the only thing liberals actually like about him. But I was surprised to learn the true cause of the Katrina disaster. Bush took a deep breath, exhaled, and actually blew up the winds that caused the N.O. flooding! Several weeks prior he ordered a battalion of jackhammers into the area to compromise the levees. The "chocolate" mayor of N.O. and the hapless governor of Louisiana - both democrats - were forced to remain incommunicado to facilitate Bush's diabolical schemes. Enough already. What do you liberals have to offer? Homosexual marriage and our school kids putting condoms on cucumbers.

Think and Grow Rich, Frank?
Interestingly, it appears truth is a left handed truth (like the abundance of left handed proteins in nature {truth-fact} and communist revolutionaries proletariat rule {fiction-the big lie}.
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Subjects:  1. Deception    2. Government - General    3. International Relations - General    4. Political Science    5. Political aspects    6. Politics / Current Events    7. Politics/International Relations    8. Propaganda    9. Public Relations    10. Public relations and politics    11. Spin doctors    12. U.S. - Contemporary Politics    13. United States    14. Political Science / Government / General   

Reviews (61)

NOT TO SURE~!
I am not to sure about this book, not the best book when it comes to making the money, after reading best sellers like Why we Want You To Be Rich By Donald Trump and God Doesn't Run a $2 Shop by Sage Saint Francis i found this book to be a big step down.
Nothing you haven't read before
I don't get the positive reviews.This author rehashes information that is in all of your basic finance books.This would make a good magazine article, but it's a waste of 400 pages.
Ugh - Another great investor tells us we can't do what he did
There is a ton of good info in the book but little in the way of specific actionable advice...You will find buried references to certain managers and funds but you will work to find it. More depressing is the revelation that you (as the individual investor) must settle for average and not even try to duplicate the author's own success. Sorry, just stick to average, that's the best you can do (unless you get lucky and find a really good fund manager). ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Consumer Finance    4. Finance, Personal    5. Investment Analysis    6. Investments    7. Mutual funds    8. Personal Finance    9. Personal Finance - Investing    10. Portfolio management    11. Business & Economics / Personal Finance / Investing   

Reviews (168)

NOT TO BAd~!
This book was good but not terrific. after reading best sellers like Why we want you to be rich by Donald TRump and God Doesn't run a $2 Shop by Sage Saint Francis i found that this book just was not in the same leauge.
Buy and Homework
One of Jim's suggestion was to "buy and homework".This definitely stresses upon the time and commitments that have to be devoted into staying updated on the stocks that you own.However, aside from reading the headlines and listening to conference call, Jim does not disect company's income statements as I wish he could have.I guess for this task, I will have to find another book.But overall a very insightful book.Another thing I like about reading his book is that I get to listen to him on his radio, to see him in action.The combination of radio and the book make for a really good re-inforcement.

"THE BOOK" is actually quite good
Cramer has done a great job explaining how he analyzes the stock market and offers solid advice on how to put together a portfolio. This is a great book for beginners as well as practitioners interested in Cramer's way of doing things. Still, I wish he would come out with a book that delved into more detail on his advanced strategies in the last chapter, and title it Jim Cramer on Running Money: Winning Strategies for Equity Hedge Funds or something along those lines. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Consumer Finance    4. Investment analysis    5. Investments    6. Investments & Securities - General    7. Personal Finance    8. Personal Finance - General    9. Personal Finance - Investing    10. Portfolio management    11. Business & Economics / General   

Reviews (17)

Guy does not ship it at all!!
This guy sucks..
Concise and Easy to Understand
This book is required for MBA Managerial Accounting, and is also used in undergraduate classes. The topic chapters are well organized and use good examples to explain. This is one of the predominate and most popular books to teach this subject. It does go into detail about T accounts more than is required for my class, although the depth is not too esoteric. With that, I close in stating that the international edition is the same and is much cheaper. Even though stores won't by back Intl Editions, you can save more (and on the front end) than will be refunded at buyback at the end of semester.

Great text book
Overall, this is actually a very well organized and highlighted textbook, the pages are easy to read and the charts and examples are very straightforward. Emphasis is placed in the right places. The bad thing is that the textbook does not supply answers to any of the exercises or problems which really doesn't help, but hopefully your teacher will compensate for that. I still think it's a little verbose and repetitive in the text at times, but otherwise, the chapters deliver good understanding and are very clear. I highly recommend this edition. ... Read more

Subjects:  1. Accounting - Managerial    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Managerial accounting    6. Business & Economics / Accounting / Management    7. Management accounting   

Reviews (25)

Concise, helpful, and interesting
This chapter turned book, provides some nice insights into the intersection of Collins's business practices and the nonprofit sector.A helpful read for those interested in social enterprise.

Five Challenges for Non-Profits to Achieve Greatness
I have direct experience in the social sector with over twenty-five years as an advisor or board member of several, varied non-profits. "Good to Great and the Social Sectors" resonated with me as it fills a very deep void in social sector leadership guidance.
Provides the Missing Link for Nonprofits to Grow from Good to Great
"Good To Great" remains my favorite leadership book, for a variety of reasons. The only shortfall has been in applying some of its tenets to our nonprofit organization. This monograph is very useful in making the book work for an organization that is driven by a different kind of results. The monograph also allows you to get this info without having to buy another copy of Good to Great,so it is well worth the cost for its small size. ... Read more

Subjects:  1. Business & Economics    2. Business Organization    3. Business/Economics    4. General    5. Management    6. Nonprofit organizations    7. Organizational change    8. Sociology    9. Sociology - Social Theory    10. Strategic planning    11. Business & Economics / Management   

Editorial Review

Disciplines like strategy, leadership development, and innovation are the sexier aspects of being at the helm of a successful business; actually getting things done never seems quite as glamorous. But as Larry Bossidy and Ram Charan demonstrate in Read more

Reviews (184)

Rudimentary
Do not expect much of an wisdom here. The book has enough material for maybe a one page pamphlet. The rest is war stories without beginnings or endings.
The authors didn't execute.
Funny that a book about execution doesn't get it accomplish. The authors have a lot of experience and I am sure are good at leading and executing. However, the book does not get to the point. The authors ramble about their managing experience and almost 300 pages to transmit few ideas.

Corporate burocrasy uncovered
I must say for the fairness of this review that my expetations were founded into practical personal advice on how to execute one you had your objective in mind.
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Subjects:  1. Achievement motivation    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Executive Management    6. Management    7. Management - General    8. Motivation (Psychology)    9. Operations Research    10. Organizational Behavior    11. Performance    12. Business & Economics / Management    13. Business & Management   

Editorial Review

Here's another management parable that draws its lesson from an unlikely source--this time it's the fun-loving fishmongers at Seattle's Pike Place Market. In Read more

Reviews (186)

Great Book!!
This is a great book and a good philosophy on work and life in general! It is a quick read and very much so worth the time to check it out!

A delightful and insightful reading material
It's an easy to read book, simple and yet insightful. The Fish Philosophy does not only apply to one's workplace but also to how a person chooses to approach life in general.

A great place to start
Stories make for wonderful teaching tools. FISH, based on the famed Pikes Fish Market, presents a compelling argument why every company needs to incorporate passion and fun into what it puts out. I would also recommend Get Weird by John Puetz. Good work, as long as you incorporate the ideas and don't abandon them 30 days from now. Otherwise, it becomes another addition to the Flavor of the Month slush pile. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Customer relations    5. Customer services    6. Employee motivation    7. Human Resources & Personnel Management    8. Leadership    9. Motivation    10. Motivational    11. Business & Economics / Motivational    12. Office & workplace    13. Reading Group Guide   

Editorial Review

Economics is not widely considered to be one of the sexier sciences. The annual Nobel Prize winner in that field never receives as much publicity as his or her compatriots in peace, literature, or physics. But if such slights are based on the notion that economics is dull, or that economists are concerned only with finance itself, Steven D. Levitt will change some minds. In Read more

Reviews (1164)

Fluff and Nonsense
The underlying theme of this book seems to be that if one can come up with enough provocative theses and find some support, however tenuous, for them, perhaps one can write a thin, light weight book which will attract attention and thereby gain one's 15 minutes of fame.
Compelling, but superficial arguments
The storytelling and economic science are the backbone of this compelling book and the scattered topics aren't enough to minimize Levitt's or Dubner's effort.The superficiality of the ideas is, however, and the wild concepts that the self-proclaimed freakonomist advances are easily put to question by simple thought experiments.For instance, the most controversial proposition that Levitt makes is that the legalization of abortion in the '70s was the single most important factor in the steep decline of crime in the US in the '90s, and that can be scrutinized easily.Levitt says that the people who would have been born to those mothers in the '70s would have gone on to live lives of the unwanted and been more likely to commit crimes in their late teens and early twenties (the '90s).Since millions were aborted, they weren't there to commit those crimes later.This eerie idea may be hard to stomach, but that's not the reason it should be doubted.If the aborted children would have a higher chance of becoming criminals, they would, no doubt, also have a higher chance of becoming poor, but the poverty rates for people above 18 remained relatively stable through the '80s and since.
It's about time Statistician speak out
I originaly bought this for my son (in college on the mainland) based on an article I read in the sunday paper. When I saw it in the library I decided to pick it up and see if the book was any good. Well I was pleasantly surprised to find out that this was a very worthy book. After all how many people would ever consider a Statistician's opinion, well this is one time where you should. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Economics    5. Economics (General)    6. Economics - General    7. Economics - Theory    8. Psychological aspects    9. Social aspects    10. Sociological aspects    11. Business & Economics / General   

Reviews (93)

Beyond expectations for firms searching for answers
I admit I was skeptical of the promises this book made.The book went beyond my expectations.It gives a structured framework for culling newness out of tired competition.
Profound Insights into Marketing and into Life!
The authors show us examples of companies who were not satisfied with the socially accepted business paradigms of their industry and were eventive enough to create a whole new market for themselves with their intuition, grit and determination. Exciting! May even change your life!

If you do not own your own business, his could be fun reading
I have never made the time to review a book, but this book came highly reccommended by other reviewers.Since I cant know their business backgrounds, I'd like to help someone else in making the decision of reading this book.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Investments & Securities - General    5. Market segmentation    6. Marketing - General    7. Marketing Management    8. New products    9. Product Management    10. Strategic Planning    11. Business strategy   

Reviews (17)

Absolutely loved it
Me to We was a great addition to my book shelf although it won't spend much time there.This is one of those books that I will pass on to others.
A selfless "self-help" book...that actually works
I couldn't put it down. This book has everything you need to improve your life and the lives of the people around you. I've read other self-help books but they were never very helpful. After reading this one I was completely inspired. Last night I signed up to volunteer in my community! From now on I am definitely going to live from me to we.

craig and marc know what they're talking about
I once saw the Kielburgers on the news so I decided to give their book a try. I was very impressed, these guys pack a lot of knowledge for their age. I'm going to buy this book for my family so I can pass along the message of Me to We. ... Read more

Subjects:  1. Altruism    2. Applied Ethics    3. Conduct of life    4. Ethics & Moral Philosophy    5. Helping behavior    6. Inspirational    7. Inspirational - General    8. Motivational & Inspirational    9. Personal Growth - General    10. Self-Help    11. Volunteer Work    12. Self-Help / Personal Growth / General   

Editorial Review

Five years ago, Jim Collins asked the question, "Can a good company become a great company and if so, how?" In Read more

Reviews (482)

Superb!
This is the best book I have read in regards to successful business.If you work in the corporate world, this is a must read.It is based on five years of research, and the author doesn't try to prove anything other than that which the facts prove.I am reading it for the fourth time now and draw more from it each time.Again, a must read.

Good to Great review from Steven Vornea
Every single person needs to read this book and just buy it! This book can be a life changer for people.
One of the best business books out there
Jim Collins puts forward one of the great concepts in business...and in life...that getting the right people in the right situations is the best staple of great leadership.Collins' message can be applied to any situation (business, sports, education, etc.).He has an engaging writing style and uses a wide variety of companies to illustrate his central theme of leadership as leading to great success.Collins also illustrates the great importance of a humble leader, one who gives of him/herself for the betterment of the system as a whole.This was a fascinating read, and you will close the book with a great deal of insight into how you run both your professional and personal life.A terrific, terrific read.In fact, I have gone back and begun to read Built to Last, which is actually the prequel to Good to Great.I honestly could not recommend this book more than I do. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Corporate & Business History - Strategies    5. Corporate Planning    6. Leadership    7. Leadership In Business    8. Management    9. Management - General    10. Organizational change    11. Strategic Planning    12. Technological innovations    13. Business & Economics / Management    14. Reading Group Guide   

Reviews (82)

Re-reading the Classics
The canon of Sales Lit goes back only a couple of decades.In that canon, Neil Rackham's first "Spin Selling" takes a special place as one of the classics or founding texts.So, if you need help preparing a meeting with one of your largest accounts, take the time to re-read this classic text.
Revealing selling process
SPIN Selling illustrates the validaty of the method by showing how real Fortune 500 sales forces have improved by asking the right questions to uncover customer pain.This book will enlighten sales managers and any representatives who manage large sales transactions. Also, executives can benefit from the insights about large sales. I have personally improved my sales numbers greatly after utilizing the ideas in SPIN Selling.This book deserves a place in all-time sales manual classics.

Great book on asking the right questions
A very good and interesting book and very easy to read. For me this book was very convincing for 2 important reasons: 1. SPIN selling is based upon scientific research of many sales calls for many years. 2. The idea of SPIN selling is about the fact that customers decide whether they buy somehting (or advance the sales call) upon their own ideas, their own beliefs, their own assumptions.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Sales    5. Sales & Selling - General    6. Sales & Selling - Techniques    7. Selling    8. Business & Economics / Sales & Selling    9. Sales & marketing   

Reviews (30)

The best book ever
Actually I had the previous version of this book and after reviewing other comments, I decided that the previous version would be more than enough for me. What I want to share with you here is how I succeeded from 540 to 740.
Excellent Study Tool
This book has many practice problems, but the overall review of the materials is lacking. If you aren't up to scratch on the math and verbal already, you should consider spending on some other review materials. Make sure you time yourself while doing the problems -- timing isKEY. I used this book along with Princeton's Verbal Workout.It worked out.

All you need to know and review for the GMAT
This comprehensive book gives you all the details and tips on how to prepare for the exam.Lots of exercises and explanation of the answers.It comprises all of the GMAT sections. ... Read more

Subjects:  1. Business / Economics / Finance    2. Business Education    3. Education    4. Educational Tests And Measurements    5. GMAT (Graduate Management Admission Test)    6. Study Aids    7. Test Prep   

Editorial Review

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Reviews (2)

What an incredible person with an incredible gift.
I had the great pleasure of working for Danny Meyer briefly in 2002 as a hostess at the acclaimed Tabla, and he is just an exceptional individual.You can tell that first and foremost he cares about his customers and the well-being of his staff.I feel completely honored and blessed to have worked for such a visionary and I am glad to see that he has written a bookto let us all in on his great secret of success.

Smart about restaurants, brilliant about life
The 2006 Zagat Survey lists Gramercy Tavern as New York's most popular restaurant. (It was also #1 last year.)
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Entrepreneurship    5. General    6. Hotel And Restaurant Management    7. Industries - Hospitality, Travel & Tourism    8. Meyer, Danny    9. Restaurant management    10. Business & Economics / General   

Reviews (15)

Student review
My writing has improved 200% because of the information presented in this book.I am a junior marketing major at Northern Illinois University.This text is enjoyable to read with great visuals and equally interesting real- world examples.I will definitely keep this book.The skills learned from this book will guide me in my career for years to come.Thank you for writing this book and to my professor for choosing this book.

TERRIBLE!!!!!!!!!!!
never received book, still havent to this day, ordered it over a month ago... dont trust this guy!!!

BUSINESS WRITING INSTRUCTION TAKES QUANTUM LEAP!
As a college business communication instructor and corporate writing consultant of 20+ years, I feel my career is about to take a quantum leap forward with my discovery of this magnificent compendium of materials.Mary Ellen Guffey has done ALL the hard work!Juicy, readable text:done.Riveting "inside" information on cool corporations:done.Web-based support?Manuals?PowerPoints?Videos?Done.Fresh writing prompts, some packaged with the research already done?Done.With my old text, I've been drowning in an attempt to supplement and update and enrich the dated material enough to keep it relevant and arresting.Now I'm finding that I have plenty of time to interact with students over their own writing and presentations.I've always felt one-on-one and small-group interaction to be a huge part of my mission as a classroom teacher.Thanks to Mary Ellen Guffey, I'm able to do more of it, while spending less time overall on take-home work.Thank you, Mary Ellen, from the trenches--not just for a marvelous tool, but for a whole toolbox full of them. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business Communication - General    4. Business English    5. Business Writing    6. Business communication    7. Business/Economics    8. Communication In Business    9. English language    10. Written Communication In Business    11. Business & Economics / Business Communication    12. Business communication & presentation