Reviews (8)

Good read, but too rudimentary
One thing is for sure - if you really intend to start your own retail business, Retail Business Kit for Dummies will not take you far. It is very rudimentary, to say the least. My real disappointment is because of the CD that came with the book, supposedly full of useful forms, reports etc. They looked as if they were written with a typewriter.Anyway, regardless of your profile, I do not think that this book will help you open or run a successful retail business, nor significantly compliment your existing knowledge.
A must read for the beginner
I could hardly put this book down after receiving it.I especially liked the section on writing a business plan.Lots of detail in this book.

Great for basics, too general for experienced marketers
I should preface this review by saying that I am probably not the typical reader the author had in mind when writing this book.As a marketing consultant, I was recently was engaged to develop retail feasibility study and project plan for an Internet retailer planning their first bricks and mortar store.Although I have retail marketing experience, I bought this book to make sure that I had all bases covered and to get some fresh ideas on visual merchandising, retail POS systems and operations for small retailers.Read more

Subjects:  1. Advertising & Promotion    2. Business & Economics    3. Business / Economics / Finance    4. Career/Job    5. Industries - Retailing    6. Interactive & Multimedia    7. Management    8. New business enterprises    9. Retail Management    10. Retail trade    11. Stores, Retail    12. Business & Economics / Retailing    13. Management & management techniques    14. Retail sector   

Editorial Review

Reviews (33)

Good ideas, examples and results.
I bought this book being a newbie to bloging. Results after I've read it? I would call my self a bloging enthusiast now.
A bit too much in the typical management book mode
Blogging is all the rage these days and authors Scoble and Israel proclaim that "blogs are changing the way businesses talk with customers." The claim is vastly overblown in the sense that most businesses do not and will not talk "with" their customers, but rather talk "to" them.
An Insider's View
Fascinating book.Scoble practically invented blogging, and both authors are totally immersed in it. They know the bloggers, the technology, the history, and the culture. They don't know the future, but they make some pretty good predictions.
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Subjects:  1. Blogs    2. Business & Economics    3. Business / Economics / Finance    4. Business Communication - General    5. Business communication    6. Business/Economics    7. Communication In Business    8. Customer Service    9. Internet    10. Internet - General    11. Social aspects    12. Business & Economics / Public Relations    13. Business & Management    14. Sales & marketing   

Reviews (8)

Great read
I loved this book. Fun & entertaining while providing meaningful, salient and actionable suggestions in (re)focusing one's activities and priorities in business development and management. I'm a recovering business executive just starting my own entrepreneurial business and this work has been enormously helpful. I can't recommend this enough. Get this book.
This orange looked good but was flavorless inside
I was thrilled to get this book and was looking forward to getting real step by step insights on how to create better advertising or move audiences. Instead what I got was a cursory overview of watered down ideas and then an agency review of their big name campaigns. The good ideas in this book would have made a good magazine article.
Story after story...
There are a few interesting nuggest in the first few pages and then story, after story, after story.There's no doubt that their agency is successful but please present some principles and not story, after story, after story... ... Read more

Subjects:  1. Advertising & Promotion    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Creative Ability    6. Creative ability in business    7. Creativity    8. Marketing    9. Marketing - General    10. Product management    11. Sales & marketing   

Reviews (79)

Well written!
The problem with most books dealing with Economics is that they are poorly presented and not enjoyable to read, being stuffed with incomprehensible graphs and technical jargon. This book avoids those pitfalls and is both entertaining and informative. Alfred Marshall would be proud.

Cogent rundown on why the economy matters to you personally
In this brief, cogent book, author Tim Harford provides an accessible, entertaining introduction to economic thinking. This deftly written report belongs on the shelf of anyone with an interest in economic matters - and as the author makes clear, everyone has an interest in economic matters. He deftly punctures the balloons of those who advocate fair trade coffee, protectionism, government-underwritten medical care and other such policies. These tactics may seem humane on the surface, but he contends that they often merely advance the selfish goals of the few at the expense of the many. If the book has a weakness, it is Harford's tendency to take certain points of political opinion for granted and to state them as moral choices without qualification or proof. For instance, he puts forth the admirable - though some would say questionable - notion that governments are obliged to cushion the shock of unemployment. That, however, is a quibble. We highly recommend this concise, comprehensive book.

Fascinating discovery of the interconnectiveness of everything
It is entirely possibly if I had had access to book like this when I was growing up, I would have become an economist. Harford takes apart many of the conundrums in our modern world and shows how trends, political and corporate decisions have all shaped the world in which we live in.
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Subjects:  1. 1990-    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Consumer Behavior - General    6. Consumer education    7. Economic History    8. Economics    9. Economics - General    10. General    11. Business & Economics / Economics / General    12. Economics | Social   

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Management - General    5. Sales & Selling - Management    6. Sales management    7. Business & Economics / Sales & Selling    8. Sales & marketing   

Reviews (11)

Excellent Book
The Chapters are really good and easily understandable. Point to be highlighted here is that the author has explained examples with SAP GUI Screen Shots. Great SD book for experienced consultants, too
I've been an SD functional consultant since 1993 and have recently started working on a very small project as the only SD consultant. Even though I've configured most aspects of SD, I haven't done it all, nor have I done it alone. Since I'm an independent consultant, this book has helped me to get a grasp of all that I need to do and what questions I need to pose to the client. This is the best SD book that I've seen - a definite keeper in my library.

First class guide to implementing SAP R/3 SD
This book is a First Class Guide in implementing the Sales and Distribution Module of SAP. This book is clear and concise. Covering topics from Organizational data to Pricing even LIS (Logistics Information System).Read more

Subjects:  1. Computer Books: Database    2. Computer programs    3. Computers    4. Computers - Other Applications    5. Database Management - General    6. Hardware - Personal Computers - Macintosh    7. Management    8. Marketing    9. Marketing - General    10. Physical distribution of goods    11. Sales management    12. Business information systems    13. Computer Software Packages    14. Computers / General    15. Distribution & warehousing management    16. Sales & marketing   

Reviews (6)

Required Reading For All Call Center Managers
James Abbott has produced a handbook that is required reading for all Call Center Managers. It provides a step-by-step method for metrics creation and why improvement is not possible unless you can measure Call Center activity.
Bringing Call Centers Into The 21st Century
From the introduction this book explains how metrics must be more than just numbers or report cards. They are proactive tools to get much more out of your call center. The book then sets out ways to create powerful metrics that lead to winningdecisions for your center.
Excellent Book
I purchased this book as I am a director of a Call Center Unit. This book was very informative and had a lot to offer. Great books for excutives in the call center business! The book is written in a easy to read format with lots of great examples!
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Subjects:  1. Business & Economics / Customer Service    2. Business & Economics / Statistics    3. Customer Service    4. Industries - Service Industries    5. Technology & Industrial Arts    6. Telecommunications    7. Business & Economics    8. Call centers    9. Management    10. Statistics   

Reviews (61)

One of my first book on selling, one of the classics
When I started as a sales engineer, out of university at 27 yo (ok, so I was kind of slow) and lured into a company by my boss who saw a great potential in selling for me, eventhough I told him i never sold even a needle in my life, I bought this book a year later in a fleamarket, the cover was worn down, the edition older than me.. its true what they say, you cannot judge a book by its cover..
If you want success, read this book!
This book is wonderful.The book highlights the key points of becoming successful in sales and any other facet of life.The book is simple, easy to read, and information packed.This book would benefit anyone of any age.If you want to become successful, add this book to your own personal library today!
I am a believer
Alright...alright. Admittedly I tried to find flaws in this book because 5 stars from every reader is just unheard of. Well, I see why now. This is a great book. I like Joe Girard's book on selling but this book is better because it's not very manipulitive. It's not really deceiving like a car salesman tactics. It's borderline teaching you proper manners. It's funny, I have read many sales books recently and all of the author's write about these same principles. This book is great to read over and over again to get inspired. If you are in to any type of sales, even MLM this book should be studied. ... Read more

Subjects:  1. Bettger, Frank    2. Biography    3. Business / Economics / Finance    4. Business/Economics    5. Careers - General    6. Leadership    7. Psychological aspects    8. Sales personnel    9. Selling    10. Skills    11. Advice on careers & achieving success    12. Business & Economics / Leadership    13. Sales & marketing   

Reviews (28)

Classic Book
This book does a great job of giving useful and easy to implement information to anyone who wants to increase customer satisfaction and referrals.The author writes from his personal experience in the automotive industry.
Best Customer Service Book yet!
Sewell really practices what he preaches.
Great Book
Great Book. Very informative. Mr. Sewell is a very successful business man and you can learn a lot about what he does right. His practice will work not only in the automotive business but in any retail business. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Customer Service    5. Sales & Selling - General    6. Business & Economics / Sales & Selling   

Reviews (1)

Complete but completely dull
Half the time reading this book is like reading a dictionary. I think I must have read 100 sentences that begin with "XXX can be defined as .... ". The authors do a complete coverage of the topics but in such a dull and routine way it is hard to keep your attention on the reading. On a plus side, there are about 40 case analyses that are pretty good, but of course they weren't written by the authors. Of course if you're like most people, your professor has chosen this book and you have to get it whether you like it or not. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Case studies    5. Management    6. Marketing    7. Marketing - General    8. Marketing Management    9. Business & Economics / Marketing / General    10. Sales & marketing   

Reviews (25)

Great for professional and personal life
A book about how to get what you want out of life, whether that is in your business or personal life.It is filled with specific advice to keep you focused on the outcome you're shooting for, and equipped to manage the pressure that can either help you or hurt you along the way.It gives excellent suggestions on bargaining- everything from the greet to closing the deal. It helps you create win/win situations with your customers.

A MUST read manual for every sales manager
This is an excellent book for anyone working in a complex selling environment. Must be read.

The Latest Edition Is Even More Valuable
NOTE: The review which follows is of the revised and updated (i.e. most recently published) edition co-authored by Robert B. Miller and Stephen E. Heiman with Tad Tuleja.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Sales & Selling - General    5. Selling    6. Business & Economics / Sales & Selling   

Reviews (4)

Decent book, but could be better
I liked the content of the book, but I have three complaints.
Best Practical Reference
This book simply rules the subject area! If you are a practitioner looking for hands-on advice and solid methodology, this is your blueprint. It will jump-start and carry through your Supply Chain/Logistics activities. One of the best Supply Chain books I have encountered. It has a spot on my desk (as opposed to the library). Supply Chain Strategy - Classes and Book
The classes at Georgia Tech were fantastic and I have been reading the book since I have returned home.Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business logistics    4. Business/Economics    5. Entrepreneurship    6. Industrial procurement    7. Marketing - General    8. Production & Operations Management    9. Business & Economics / Management    10. Industry & Industrial Studies    11. Purchasing & supply management   

Reviews (1)

Very solid practical text on conductingMarketing Research
Even though this is a textbook, it is quite readable and I think it organized in a very clear and helpful way.The book is divided into three parts:Read more

Subjects:  1. Business & Economics    2. Computer - Internet    3. Computer Books: General    4. Internet - General    5. Marketing - General    6. Marketing Research    7. Business & Economics / Marketing / General    8. Market research   

Reviews (10)

Excellent
If the title of the book suggests you something you are looking for, don't hesitate and buy it. It is excellent. It displays a completely actionable model of the selling -or buying- cycle. It describes the phases of the cycle and it gives the strategic principles to follow in each one of them. Mr. Rackham is a true expert in this field.

Top 5 all time best sales books
This book is in my top 5 all time best written sales books ever. Neils approach is unique, it stands the test of time. He talks about the buyers cycle as it relates to the sellers process. They need to be in alignment...if not, you will not get the sale. This book is a must read for anyone selling. A good compliment to SPIN and really any value based selling methodology including ROI Selling.

Practical - The Strategic Sales Bible
I've got to say, I've never given five stars before, but this book is superb.
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Subjects:  1. Advertising & Promotion    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Sales    6. Sales & Selling - General    7. Sales & Selling - Management    8. Sales management    9. Business & Economics / Sales & Selling    10. Business strategy    11. Sales & marketing   

Reviews (22)

An okay book but not worth the current second hand prices!
DBI gives a pleasant overlook of the branding process illustrated with various examples. It is however not a guidline to creating/building/maintaining a brand, so in this the title is misleading.
A great reference
This book serves as a great reference when developing brand identity. From what I have read about it, it truly seems to deserve the privilidge of being a definitive reference on the subject.

Feels like a textbook for graphic designers
I was able to get a few great nuggets of information to use in my seminar for salon owners about the keys to a strong logo.There is a lot of information that illustrates successful big business uses of color and font.I think it is more useful to someone who helps others create their brand than for the individual business.Aura Mae, author of Get Some Hairapy - a hairdresser's prescription for happiness. ... Read more

Subjects:  1. Advertising & Promotion    2. Advertising Management    3. Art & Art Instruction    4. Brand name products    5. Business & Economics    6. Business/Economics    7. Commercial - Advertising    8. Design    9. Graphic Arts - General    10. Management    11. Marketing    12. Trademarks    13. Art / Graphic Arts    14. Sales & marketing   

Reviews (3)

The P&G Approach to Value Generalized
Delivering Profitable Value is an excellent look at ways to identify opportunities for making your products and services more valuable to customers.Unlike most books related to value which have little structureor focus to them, this one understands the importance of the ecosystem youuse and in which your customer exists for delivering and using yourofferings.One thing I liked was the series of steps the author proposesfor comparing offerings available to customers. DELIVERS A WEALTH OF PROFITABLE VALUE!
The author, originator of the "value proposition" concept, presents a new approach to strategy and performance. This system links the organization's capabilities and goal with the real needs of its customers.It replaces the conventional view of developing, producing and marketingproduct with choosing a complete value proposition, providing eachexperience in the chosen proposition, and communicating these experiences. This is a superb guide to defining a company strategy
The DPV process, and the text itself, are excellent tools. They guide a company away from excessive internal or customer compelled thinking. The book's contentents instead direct the company to understand the experiencethe customer has with the company's products and all other interactionswith the company. Our company is using this now. ... Read more

Subjects:  1. Business / Economics / Finance    2. Customer Service    3. Development - Business Development    4. Management - General   

Reviews (8)

The best book I have read on selling on eBay!
"eBay income," by Cheryl Russell is unique among the hundreds of books on the subject, in that it takes the reader on a step by step journey through the process of learning how to sell on eBay, without overloading them with difficult to understand language that is so prevalent in other books on eBay selling. A knowledgeable "reader friendly" grasp of just how to go about doing business on the eBay website
eBay Income: How Anyone Of Any Age, Location, And/Or Background Can Build A Highly Profitable Online Business With eBay by Cheryl L. Russell offers a knowledgeable "reader friendly" grasp of just how to go about doing business on the eBay website. Outlining in considerable detail the most tactful and profitable approach to making the most profitable and productive management approach to sales online through the auspices of eBay, readers are provided with a wealth of first hand, experienced-based, practical advice that can have those readers up and operating before the day is out. If you have something to sell or are looking for something to buy as part of your own online entrepreneurial venture utilizing the Internet's most popular do-it-yourself website for buying and selling, then eBay Income is especially recommended and essential reading for its profusion of precise, intelligible tips, overall ideas, and step-by-step instructions.
From the basic to the inspired
Never been on eBay before but looking for a place to sell some treasures that you found at the second-hand shop?Put up a couple of auctions and wondering why they never sold?Trying to figure out how to maximize your profit in such a variable environment?Look no further!Russell's book covers everything from setting up a seller's account (and the different types thereof) to writing a business plan, marketing strategies, and success stories.The main point of the book is that, like any business, running an online eBay business required professionalism in all areas.What separates the eBay hobbyist from the profitable business owner is the willingness to plan ahead, account for income and expenses responsibly and legally, and to sell yourself at every opportunity.This book will show you how.After the first chapter (an introduction to eBay's mission and history), the book moves through the information you'll need to know through the process, and each chapter ends with a checklist of steps to complete before you move on to the next chapter.The book is clearly and entertainingly written, with lots of fun anecdotes showing you other eBay sellers and how they learned the hard way (so you don't have to).Although you may not be able to find exactly what you're looking for using just the chapter titles or section headings, I really would recommend that you read the entire book and complete the worksheets before moving on, anyway.I've recommended this book to a number of my personal friends and clients, and I definitely recommend it to anyone looking to increase profits and reduce hassles. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. E-Commerce - Internet Marketing    5. Electronic commerce    6. General    7. Industries - Retailing    8. Internet - General    9. Internet auctions    10. New Business Enterprises   

Features

• Illustrated

Reviews (15)

Essential For People Who Want To Make Money With Google
'Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs' by Harold Davis is one of those specialty books that is absolutely a must have for anyone that wants to succeed with advertising on Google.Teaching you the ins and outs of how to use the behemoth marketing tools AdSense and AdWords, this book will instantly start producing results if you stick to what this says and learn to make ads that are not only seen, but seen OFTEN.300+ pages of advertising yum yums will get more people to pull over and take a look at your web site, and you will better understand the metrics behind what kinds of advertising works and what DOESN'T.
Though not groundbreaking, a comprehensive and current reference on marketing your site through Google
Harold Davis has not necessarily broken new ground with his "Google Advertising Tools" book. Yet, he's managed to put together a volume that summarizes effectively the basics of SEO and how to structure your site to maximize return on investment as a lead into Google Advertising at large. Starting with Google AdSense (placing Google Ads in your site), he works his way into AdWords (buying pay-per-click keyword-based ads) to wrap the book up with a detail discussion about the APIs offered by Google if developing tools to maximize your overall use of Google's interface and options is up your alley.
Good Book
I'm just getting in to the "Adsense" arena and I found this book to be quite informative. More than enough to get me started. ... Read more

Subjects:  1. Advertising    2. Advertising & Promotion    3. Computer - Internet    4. Computer Books: Web Publishing    5. Computers    6. Internet - Browsers    7. Internet - Web Site Design    8. Internet - World Wide Web    9. Internet advertising    10. Internet marketing    11. Business & Economics/Industries - Retailing    12. Computer / Internet    13. Computers / Internet / World Wide Web    14. Computers/Internet - Browsers    15. Computers/Internet - Web Site Design    16. Computers/Online Services - General    17. Computers/Social Aspects - Human-Computer Interaction    18. Electronic commerce    19. Google, web advertising, AdWords, AdSense, google.com, selling, paid search    20. Internet   

Editorial Review

If you pick your books by their popularity--how many and which other people are reading them--then know this about Read more

Reviews (64)

Excellent Material On Search History & Google
Extremely readable book. Good history of early seach companies like GoTo and their business models, in addition to Google

Half the Battelle's book zips! Then journalism settles in
"The Search" by John Battelle is a casual and mostly entertaining walk through the last 10 or so years of digital search, mostly but not entirely centered around the phenomenon of Google.