Reviews (1)

New Marketing Concepts from Classical Texts
Kotler, a symbolic guru of marketing, has brought a new offering of "Framework for Marketing Management" since years' serial publication of classic texts in marketing management.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Management    5. Marketing    6. Marketing - General    7. Marketing - Product Management    8. Marketing Management    9. Business & Economics / Marketing / General   

Reviews (5)

Best Distribution channels book around
Excellent book both in terms of framework and use of practical examples.Comprehensive coverage.Quite updated and international coverage due to the alliance with E. Anderson that teaches in Insead. The mix of the authors's background clearly enriches the book. Highly recommended and easy to see why it is in its 7th edition.

every CEO should read this book
This edition is really a significant leap forward with so many great examples bringing the framework and principles to life. All the other changes help to broaden the readership appeal and increase the book's usability.
Theorical and Practical
This book, containing plenty of cases in accordance with each topic in every chapter, gives readers hand-on perception on how the theory exists within the business world. I especially love chapter 8:"Channel Power", which specifies 5 powers a manufacturer or distributor may owns and how to deploy them properly in different situation or period. While you read, the book keeps you thinking about your own business and desiring to apply these breakthrough knowledge tomorrow, great! ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Industries - Retailing    5. Marketing - General    6. Marketing - Multilevel    7. Marketing Management    8. Marketing channels    9. Business & Economics / Distribution    10. Sales & marketing   

Reviews (20)

Great, Succinct Expose of anti-American Corporate Actions (4.5*s)
Many predicted that so-called free trade agreements, which ignore social, economic, and legal imbalances between First World and Third World countries, would be disastrous for American workers. Senator Dorgan was one of the critics of handing corporations a ticket for a ride on cheap labor, and he and others were right. The book is an easy to read expose of the consequences of free-trade. Wow, what an eye-opener...
The Senator takes some pretty complex subjects and boils them down so that average folks like me can digest them.I always had the impression that outsourcing was bad and that corporations did some shady things to maximize their profits.Now I'm convinced.This book shows me the money and names names.The truly surprising thing was exactly how much of an accomplice our own government has been.Read it--and vote accordingly.

EXPORT GOODS, NOT JOBS!
Senator Dorgan is not one of your wishy-washy politicians. He takes a stand on NAFTA and CAFTA: He's against them.He makes it clear that we're not just sending low-paid work to other countries, but we're rapidly losing our manufacturing jobs. Those are jobs that paid well and provided thousands of Americans with middle-class life-styles.
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Subjects:  1. Contracting out    2. Government - U.S. Government    3. International Relations - Trade & Tariffs    4. Labor & Industrial Relations - General    5. Labor supply    6. Political Science    7. Politics / Current Events    8. Politics/International Relations    9. United States    10. Political Science / International Relations / Trade & Tariffs   

Editorial Review

IDEO, the world's leading design firm, is the brain trust that's behindsome of the more brilliant innovations of the past 20 years--from the Applemouse, the Polaroid i-Zone instant camera, and the Palm V to the "fat" toothbrushfor kids and a self-sealing water bottle for dirt bikers. Not surprisingly,companies all over the world have long wondered what they could learn from IDEO,to come up with better ideas for their own products, services, and operations.In this terrific book from IDEO general manager Tom Kelley (brother of founderDavid Kelley), IDEO finally delivers--but thankfully not in the step-by-step,flow-chart-filled "process speak" of most how-you-can-do-what-we-do businessbooks. Sure, there are some good bulleted lists to be found here--such as thesecrets of successful brainstorming, the qualities of "hot teams," and, towardthe end, 10 key ingredients for "How to Create Great Products and Services,"including "One Click Is Better Than Two" (the simpler, the better) and "GoofProof" (no bugs).Read more

Reviews (61)

Absolutely interesting and motivating!
Tom Kelly presents us with a rare book that protrays interesting insights into how one can be innovative. He gives us hope that you need not be incredibly smart or technological enabled to be among the elite innovators.
Must have
Not every designer but also every innovative business-man should read this book. I've read many design-management books and applied many technics to improve innovation, but only this book tells you what is wrong and what is right with the best big test area in the world, IDEO.

Innovating the process of Innovation
Full of information about the development of innovative products and services ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Case studies    5. Corporate & Business History - Strategies    6. Creative ability    7. Creative ability in business    8. Economics - General    9. New Product Development    10. Operations Research    11. Structural Adjustment    12. Technological innovations    13. Technology    14. Business & Economics / General   

Reviews (15)

Charan does it again: ten ways to make more money
This excellent, short work is a classic in its genre. Author Ram Charan outlines in no-nonsense, albeit sometimes prolix, style the essentials that all managers need to know to make their businesses and their revenues grow. Charan offers 10 basic principles, explains each one clearly, and provides anecdotal examples. The author readily admits that the principles are mostly common sense, and even perhaps widely understood (in part, from his other popular works). However, he says that the problem for most businesses is not having the right ideas, but rather turning the ideas into action. We recommend this mainstay for any business manager's bookshelf. It will help you face the challenge of growth.

"Excellence" Redux
Well, not exactly.The ideas first brought forward 23 years ago in Tom Peter's and Bob Waterman's "In Search of Excellence: Lessons from America's Best-Run Companies" and reiterated in this book have never really gone away.They did get pushed aside somewhat in the bubble years, but leaders of those companies mentioned in Ram Charan's book that understood and applied the concepts made it through the ensuing bust probably better than anyone else.
A real disappointment based on his past successes
I have really enjoyed Ram Charan's writing in the past.I have really enjoyed Ram Charan's writing in the past.He is generally simple, clear, but most important actionable.This book, however, was a real disappointment to me as it fails to deliver on it's promise:10 tools to use on Monday morning.I guess Ram got stuck on simple and clear but the sad fact is that profitable growth is neither and this is where actionable is left in the cold.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Executive Management    5. General    6. Industrial management    7. Leadership    8. Management    9. Organizational effectiveness    10. Strategic planning    11. Success in business    12. Business & Economics / General   

Reviews (26)

A managerial overview of agile methodologies
A complete overview of the most important agile methodologies available. The authors have done a great job gathering, analyzing and summarizing the most important facts concerning XP, Scrum, Evo and UP. You will be told about pros and cons, success factors, risks to consider and implementation flavors (common customized implementation practices). Just don't get confused about the purpose of the book, because you won't be able to implement the methodologies just by reading it. You'll be into a better position to take a more informed decision about the methodology that best fits your development team. For the implementation process you'll surely need extra references focused on each specific methology.

Great summary of agile methods.
The first portion of the book provides a good and relatively specific overview of the rationale behind agile methods, as compared to waterfall.Great material if you need to write a proposal to move to an agile method.
Excellent overview to the topic
I found this to be an excellent review to the topic of agile development.It methodically covers Scrum, XP, UP and Evo, and unlike other computer books, provides detailed references and a bibliography, so you can see how the author got to his conclusions. ... Read more

Subjects:  1. Computer Books: General    2. Computer software    3. Computers    4. Computers - Languages / Programming    5. Development    6. Programming - Software Development    7. Software Development    8. Computers / Programming / Software Development    9. Object-oriented programming (OOP)   

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business ethics    4. Business/Economics    5. Human Resources & Personnel Management    6. Management - General    7. Marketing - Multilevel    8. Social responsibility of busin    9. Social responsibility of business    10. United States    11. Business & Economics / Human Resources & Personnel Management    12. Economics, Finance, Business and Industry    13. Personnel & human resources management   

Reviews (5)

Not Too Bad
I have a basic statistics background before I read this book. For me, the book is useful for my basic quantitative research. Last few chapters apply the statistics rules in earlier chapters to the real business environment, which I think it's really practical and interesting. The most I like in this book is the practice questions at the end of each chapter, which apply to everyone's daily life. However, first four chapters cover too many unnecessary topics.

This book requires outside help!
This book tends to jump off topic (most aren't explained well). For example, they talk about one thing but the exercises are a bit different than the chapter's topic. Most of the information isn't fully explained. If you are in a class where the instructor assigns the exercise questions for homework, you are screwed. You may not know what to do unless you seek outside help (study guide, tutor etc.) or read beyond the chapter.

A very interesting book... for those who understand statistics
The book has a lot of examples and is a must have for those majoring in Finance. Some Universities use this for Intro to Statistics and this book is very didactic. The way it's written out in a form that takes you a another level of reading which makes you feel you're in a rainbow... a reading rainbow... Anway... The book has answers in the back so it's good enough for whenever the professor assigns Homework. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Commercial statistics    5. Economics    6. Management - General    7. Methodology    8. Probability & Statistics - General    9. Statistical methods    10. Statistics    11. Business & Economics / Statistics    12. Business & Management    13. Economic statistics   

Subjects:  1. Accounting - Financial    2. Accounting - General    3. Accounting - Managerial    4. Business & Economics    5. Business / Economics / Finance    6. Business/Economics    7. Financial Accounting    8. Management Accounting    9. Business & Economics / Accounting / Financial   

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Capital asset pricing model    5. Finance    6. Investments & Securities - General    7. Portfolio management    8. Prices    9. Securities    10. Business & Economics / Finance    11. Corporate finance    12. Economic theory & philosophy    13. Economics    14. Investment & securities   

Reviews (40)

Marketing Reference
This book is part of Executive MBA courses, I have to admit that, this book covers different areas and considered as one of the important Marketing references.
Rip off, no new material since edition 2
Kotler tries to sell college students new books every year, hence the 12th edition he is now marketing. There is no new information, and the information contained is no different from any $12 marketing book.Students, buy an old edition and save, teachers stop using books like this, more and better information is available for free over the net anyway. Just because they are expensive and shiny doesn't mean they are worthwhile.BTW this is also available in an international edition with the exact same content for 1/4 of the cost.

Marketing Bible
This book by Marketing Guru Philip Kotler is a Bible you must read before starting your career in Marketing. 'Marketing Management' mainly focuses on strategic decisions of a marketer, such as positioning, segmentation, startegies at different stages of product life cycle, brand building strategies, etc. It is better to finish 'Principles of Marketing' first to understand the strategies in marketing management.
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Subjects:  1. Advertising & Promotion    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Entrepreneurship    6. Management    7. Management - General    8. Marketing    9. Marketing - General    10. Marketing Management    11. Business & Economics / Marketing / General    12. Sales & marketing management   

Reviews (3)

Good combo
This review is for Principles of Economics (7th Edition).I actually bought this book instead of Principals of Macroeconomics which looks almost the same.After I received it, I realized it was the incorrect book.I went the publisher's website and did some research.This book includes all the information I needed for the Macro class. It also contains the full contents of both the publisher's Macro and Micro books.Turns out this book was a great book to keep for future references.
Student's opinion of this book
From a first-time macroeconomic student's point of view, this book sucked. The glossary was very poor making it troublesome to look up unfamiliar terms. Each chapter makes frequent reference to charts and graphs that are located several pages away, causing you to have to shuffle back and forth between pages, trying to decipher difficult new concepts. This book also assumes some prior knowledge of economic concepts, and moves very quickly through progressively more complex material. Thumbs down from a new student's perspective.

Excellent book for economic students in their first year
This book presents and explains both Micro and Macro Theory in a very friendly way.It explains step by step the functions of the micro and macro theory and describes the fuctions of the instituions andorganizations involve in the economy as a whole.It gives historicalbackground, which many students look for in order to understand how? why?who? the study of economics. Besides it explains really well the economicterminology introduce as you read the book.Finally the book presentscurrent event cases through the chapters which are related it to theideaspresented in the reading. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Economics    5. Economics (General)    6. Economics - General    7. Business & Economics / Economics / General    8. Macroeconomics    9. Microeconomics   

Reviews (77)

A mediocre followup to Trading for a Living
I should probably begin by stating that I've read Elder's first book, Trading for a Living, and found it interesting but not groundbreaking.While it had some interesting concepts and had some great technical advice, the book did not revolutionize me as a trader.This book is more of the same with a little more added toward the end.In it Elder essentially restates what he taught in his first book, tweaks it a little (but not enough to justify buying another book), and then shows a few handpicked trades of his and attempts to demonstrate his theory in action.
Great Basis
Having been through many authors/gurus this is very simply the
Not for Short-Term Trading
I am glad that Elder recognizes that applying his concepts to short-term trading, such as daytrading, is much harder than applying them to a longer time horizon.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Finance    5. Futures And Options Trading    6. Investments & Securities - General    7. Stock exchanges    8. Stocks    9. Trading rooms (Finance)    10. Business & Economics / Finance    11. Investment & securities   

Reviews (16)

Entertaining, Realistic, Sarcastic
If you want to get a peek at the investment banking world, then this book is the one.I found the book to be entertaining and insightful.It is difficult to find detailed, objective accounts of Goldman Sachs and Morgan Stanley, and Jonathan provides that here.
Stay on Story
As an I-Banker at a regional firm I always enjoy reading books such as this.This is a mixed bag.Knee starts the book discussing his internship in London, what a "rookie" does, what he did well, what he did not do well, and why he didn't want to do this forever.But, after an MBA and a short career with an airline, he's back at it again, and with success.He "accidentally" fell into a role and used his wit to carve out a successful niche.This is where this book is at its best and an excellent, fast read.
Entertaining and Insightful
The Accidental Investment Banker is an excellent and entertaining history of investment banking.Mr. Knee uses his experience and knowledge to accurately describe both the intricacies of the job and the role investment bankers actually play.Most importantly, he provides thoughtful insight on trends in the industry over the past ten years witnessing firsthand the decline of relationship banking and the impact of the internet bubble.
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Subjects:  1. Banks & Banking    2. Business    3. Economic History    4. Economics | Business   

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Human Resources & Personnel Management    5. Management - General    6. Business & Economics / Human Resources & Personnel Management    7. Business strategy   

Reviews (181)

Required reading for anyone serious about working on Wall Street.
Everyone has read this, and its easy to understand why. One of the best written books about Wall Street ever, Michael Lewis is superb as he goes about describing his experience at Salomon Brothers during the 1980's as a bond salesman. Introduces us to the legendary trader John Meriweather before he started Long Term Capital Management.

Interesting and well written...
This should be required reading analysts and associates along with `Monkey Business: Swinging Through the Wall Street Jungle' and `Goldman Sachs: The Culture of Success'. Each gives a different and illuminating perspective on the ups and downs of the many different departments that make up large, institutional finance organizations. Moreover, there are in totality especially useful if you have no idea about how finance actually operates on a day-to-day basis beyond what you see in your economics courses (definitely the case at Harvard, U Chicago, MIT and the like, where these firms heavily recruit). Can definitely give those without and an internship or direct experience the ability to level the playing field to a large degree.

Wall Street Demystified
For those of us that have an innate disbelief for brokers, traders, advisors and the likes working from Wall Street, this is a must read.For those of you who take lessons and advise from financial advisors, money experts, radio and TV charlatans, this book should be mandatory.
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Subjects:  1. (Michael M.)    2. Biography    3. Biography & Autobiography    4. Bonds    5. Brokers    6. Business    7. Business / Economics / Finance    8. Business/Economics    9. Corporate & Business History - General    10. Investments & Securities - General    11. Investments & Securities - Stocks    12. Lewis, Michael    13. Salomon Brothers    14. United States    15. Business & Economics / Economic History   

Reviews (204)

Gerber has another winner!
Heard a great CD program, THE E-MYTH REVISITED: WHY MOST
In Defense
About the Hupalo's reveiw...
Gerber Knows His Stuff
I'm an engineer.I had the E-myth stuck in my head.I KNEW how to run a business, therefore I could run a successful business.
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Subjects:  1. Business / Economics / Finance    2. Business/Economics    3. Entrepreneurship    4. Management    5. Management - General    6. Small Business - General    7. Small Business Management    8. Small Business/Entrepreneurship    9. Small business    10. Success in business    11. Business & Economics / General    12. Small businesses & self-employed   

Reviews (7)

Nuts and Bolts of Lean, Six Sigma and more
This book is a ready reference for the practitioner and well deserves its description as a toolbook. It includes top level tips and tools for idea generation, process mapping and data collection. Also provided are more advanced and specialized tools for statistical process control and six sigma, lean tools for reducing lead time and non-value added costs, and the less well known tools for managing operational and portfolio complexity.
For reference only
There are good tools, but there is no good detail about them so I could thing as tool box

Excellent Lean Six Sigma Pocket Book
This book was a GREAT reference book for understanding Lean Six Sigma tools on Transactional / Service projects. I just completed my Lean Six Sigma Black Belt training through my company. I was one of three individuals (total of 35) within the class that was focused on transactional / service projects. This being the case, the training was geared more towards manufacturing floor Lean Six Sigma tools. Trying to convert these tools from manufacturing to office was VERY difficult. This is were the book came in handy. Not only was a able to make the transaction, but I was able to use these tools to successfully complete my first Black Belt project in the transaction world.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Management - General    5. Quality (Management)    6. Total Quality Management    7. Business & Economics / Management    8. Quality Assurance (QA) & Total Quality Management (TQM)   

Reviews (13)

Simplistic but True
This book is simplistic in its approach, but it illustrates very well our society's tendency to overcomplicate processes to the point the original objective becomes almost unattainable.
Good basic book - best when re-read
The book is a short novel that contrasts the batch and queue production system with the lean one, by means of the "socratic" discussion that the main two characters have working a week-end in the Joe's garage. By the way, the Joe in the title is the batch and queue old fashioned foreman, not one of the main characters.
BASIC....
This book is a situational review of a back yard application of manufacturting. If you know NOTHING about manufacturing, this book is a great intro. If you are looking for a more detailed introduction to Scheduling, Work Centers, Routing, Materials Management, Bills of Material, Inventory, and Demand Planning, this book is a complete waste of your time.
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Subjects:  1. Business/Economics   

Reviews (1)

Exceeded Expectations
My textbook came sooner than expected and it was in great condition!The savings were unbelievable and I actually recommended using this seller to everyone in my class. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Grammar    5. Human Resources & Personnel Management    6. Interpersonal relations    7. Organizational behavior    8. Psychology, Industrial    9. Behavioural theory (Behaviourism)    10. Business & Economics / Human Resources & Personnel Management    11. Personnel & human resources management