Reviews (1)

An excellent Intro to Marketing Text
This text gives a great overview of the many aspects of marketing.The text explains all aspects in great theoretical detail with an abundance of real world examples to clearify each point.The text is up to date and the real people, real decisions stories are quite interesting and fitting to the subject of their respective chapters.Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Marketing    5. Marketing - General    6. Vocational guidance    7. Business & Economics / Marketing / General    8. Sales & marketing   

Reviews (2)

Excellent book
This is a short and concise book . I used it in one of my graduate courses, and found it very helpful.

Essential Reading
I used a previous edition of Ms. Munter's book as a text in a graduate course in management communications. The latest edition adds some new subjects and is still one of the best books on the subject. If you could only have one book on this subject this would be a good choice. Even though this book covers a broad base of communication skills (strategy, written, verbal and non-verbal, typography, graphical and prepresentation skills), each subject is covered in considerable depth. This book should be on the office shelf of every manager who needs to communicate effectively.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business Communication - General    4. Business communication    5. Business/Economics    6. Communication in management    7. Management - General    8. Business & Economics / Business Communication    9. Business communication & presentation   

Editorial Review

In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the "science of shopping." Armed with an array of video equipment, store maps, and customer-profile sheets, Underhill and his consulting firm, Envirosell, have observed over 900 aspects of interaction between shopper and store. They've discovered that men who take jeans into fitting rooms are more likely to buy than females (65 percent vs. 25 percent). They've learned how the "butt-brush factor" (bumped from behind, shoppers become irritated and move elsewhere) makes women avoid narrow aisles. They've quantified the importance of shopping baskets; contact between employees and shoppers; the "transition zone" (the area just inside the store's entrance); and "circulation patterns" (how shoppers move throughout a store). And they've explored the relationship between a customer's amenability and profitability, learning how good stores capitalize on a shopper's unspoken inclinations and desires.Read more

Reviews (123)

Brilliant
If you are in retail or you distribute your products through retail, this is a MUST read.

Merchandising practical lessons for US culture
A compelling book,loaded with insightful comments of the way customers responses at the retail world, ideas gathered in many years ofexperience the author and his team had expended watching people behave naturaly in a retail enviroment. A good book for business people interested in learning consumer behavior in a practical sense.
Flash of the obvious
An awesome new business book I read was Why we Buy- The Science of Shopping by Paco Underhill.This one is a business book primarily of interest to retailers (although I see similarities in retail and online habits).Paco (and his researchers) followed and recorded the behavior of tens of thousands of shoppers.From this he is able to run a consulting business that makes recommendations to retailers on minor changes they can make to increase their sales.
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Subjects:  1. Marketing - Research    2. Business / Economics / Finance    3. Marketing research    4. Anthropology - Cultural    5. Behavioural theory (Behaviourism)    6. Business & Economics / Consumer Behavior    7. Consumer Behavior - General    8. Shopping    9. Business/Economics    10. Business & Economics    11. Consumer behavior   

Reviews (11)

Amazing
This book provides answers to unanswered questions and goes into subjects not covered in Fashion School. ;) I would sugest this book to any on in the fashion industry or still in school.It will help you grasp a better understanding of the when, why, and how things are done.

This is a great book for someone starting out
This book is ideal for someone coming into the industry with little to no knowledge. It provides a lot of tips to help one avoid re-inventing the wheel.

The Fashion Designer Survival Guide
my friend, for whose birthday i purchased this book, is delighted and learning so much needed info. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Career/Job    4. Careers - General    5. Careers - Other Specific Fields    6. Entrepreneurship    7. Fashion    8. Fashion designers    9. Fashion merchandising    10. Management    11. New Business Enterprises    12. Business & Economics / General    13. Fashion & beauty industries    14. Fashion design    15. Small businesses & self-employed   

Reviews (8)

Introdution to management accouting
Very good. Cover is a little worn. Some pages have been written by pencil.

Used in MBA program - Intro to Accounting
I have had experience with accounting and found this book to be fairly basic.However, if you are a beginner with no knowledge of accounting, this is a good textbook.I read one of the other reviews about how there is a bunch of useless junk on each page and while this is partially true, it would be UNBEARABLE to read if there wasn't this so called "junk" on every page.Overall a good textbook that I will keep around as a reference for accounting basics.

Useful
After reading Horgren's book on financial accounting, this was a relief. It is easy to read and fun to understand. But make sure to ask assistance from you professor. No book is perfect. ... Read more

Subjects:  1. Accounting - Managerial    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Management Accounting    6. Managerial accounting    7. Business & Economics / Accounting / General   

Reviews (17)

First we start with a mistake...
Having observed the healthcare industry for the last couple of decades, I would like to point out a flaw in the author's recommendations:
the next 20 years, explained
Michael Porter, of value chain and competitive advantage fame, has taken on the US health care system.Your reviewer, who is speaking from inside the system, can guarantee that both his diagnosis and his proposed fix are bang on. In short, you bring the US healthcare system in line with other industries by making information about the outcomes of healthcare available to consumers, then letting them choose. How to get there from here takes up most of the book, and it is as brilliant and thoughtful as Porter fans have come to expect. Read this one.

A sentinel work on healthcare reform
Michael Porter and Elizabeth Teisberg have presented a sentinel work in the field of healthcare management.American healthcare is capable of providing the very best skill, professional expertise, and technology the world has ever seen. What is failing in our healthcare system is the management and business organization required deliver value to the recipients of this expertise-- patients.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Cost control    5. Cost effectiveness    6. Economic Conditions    7. Evaluation Of Health Services    8. Health Care Issues    9. Health Policy    10. Industries - General    11. Management - General    12. Medical Economics    13. Medical care    14. Public Policy - Economic Policy    15. Quality control    16. Business strategy   

Reviews (89)

Classic - Important
This is the fourth edition, so that means there is value in the message.It has proven its value in the market place.
Easy To Read, But Makes You Feel Very Smart!
This is one of those books that is generally as easy to read as a pop-psychology book, but has the flair and style of something much more intellectual. I do agree with one reviewer who says it reflects much of the material in Cialdini's other book on the subject--but it isn't precisely the same.
Outstanding book
I always look to customer reviews before I decide whether or not to purchase. I never really thought about why I did it until I read this book.
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Subjects:  1. Applied Psychology    2. Compliance    3. Influence (Psychology)    4. Marketing - General    5. Mental Health    6. Persuasion (Psychology)    7. Psychology    8. Cognition & cognitive psychology    9. Psychology & Psychiatry / General    10. Science: General Issues    11. Self-Help    12. Business & Economics    13. General   

Reviews (13)

Sure it's good, and a good price by the pund too!
A pretty good overview and a lot of in-depth material on Multivariate data analysis.Not quite a bed time read though.
Good for a second stats course & reference
We used this book for our Stats 2 course in grad school, and although our professor was good enough to eclipse Hair, et al. (he had written his own Stats text), I am most pleased at how much mileage I have drawn from Hair, et al. in the years since I took the course.In my subsequent career, reviewers have often sent me back to Hair, et al. when they have questions about something I'm doing with a data analysis, so it has become an invaluable reference for that reason alone.
simple but great!!
I used this book as a reference on the topics while I was working on a research project at the university. Because the book does not use complex mathematics to explain the multivariate statistics, it is easy for social sciences students to understand. Each chapter starts with an overview, step-by step procedures and ends with an example from the data set that is used throughout the book.
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Subjects:  1. Mathematics    2. Multivariate Analysis    3. Probability & Statistics - General    4. Probability & Statistics - Multivariate Analysis    5. Science/Mathematics    6. Business & Economics / Statistics    7. Business mathematics    8. Market research    9. Probability & statistics   

Reviews (24)

Silos Politics & Turf Wars
This book was well-written and lays out the problem very clearly. For those interested in finding a solution to the age-old problem of conflicts of interest caused by function-based departments, you may want to check out a book called "Pyramids are Tombs" that details how to design a professional service company to eliminate conflicts of interest and align people towards a common cause.

Huge disappointment and overly simplistic
I was really looking forward to this book as a fan of some of his earlier books, especially five dysfunctions of a team, which is one of the most elegant frameworks i've seen on team dynamics.
Disappointment
I am not sure why the author thought he had something to offer on this subject.There was no original thought or useful lessons on the topic that was promised by the title.I read this book because it was the subject of an on-line book club for public health leaders but will be much more discriminating in the future regarding the purchase of books that are recommended by this group. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Leadership    5. Leadership In Business    6. Management - General    7. Organizational Behavior    8. Business & Economics / Management    9. Business & Management   

Reviews (6)

A handbook for world changers
No matter how you identify yourself in the human ecosystem -- worker bee, sheriff, manager, capitalist, entrepreneur, politician, healer, parent, activist or consultant -- this book is going to turn on lights in your brain. It's that multi-layered. It's also that packed with the kind of simply brilliant insights that are totally familiar, and you wonder why you didn't remember that you knew that.
The Starfish and the Spider ... Yes!
I have a childhood memory of building a go-cart. Every kid in the neighborhood was involved. Who was in charge? Whoever had the right answer in the moment of the next right thing to do. Hands, hearts, minds worked together, one idea building on another. It was an emergent experience in every sense of the word. The go-cart was more beautiful and functional than any one of us could have built alone.
Logical Flaw
I must preface by saying I know nothing about starfish, and I have not read this book.I have read several positive reviews of it.
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Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Development - Sustainable Development    5. Organization Of Industrial Production    6. Organizational Behavior    7. Organizational Behavior In Business    8. Workplace Culture    9. Business & Economics / Organizational Behavior    10. Organizational theory & behaviour   

Reviews (10)

How to succeed in Commercial Real Estate
YOU ARE ONLY GOOD AS THE TOOLS YOU HAVE!. If I had this TOOL, "How to succeed in Commercial Real Estate", when I first stated, I would not have faced all the bumps and brambles in this business. Stay the course, as noted in the book, and you will definitly succeed in this Business. A True Five Star!

How to Succeed in Commercial Real Estate
John Bowman creates a realistic overview of the Commercial Real Estate industry, including the opportunities and the risks involved how you start and build a career. A must read for anyone considering a career in the business.

worthwhile info
It's a good read with worthwhile info. The reviewer below who commented that the book is "high school" level material doesn't work in the commercial real estate business, and apparently was mad that Bowman's book isn't a motivational get-rich-quick real estate book.
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Subjects:  1. Business & Economics    2. Business & Economics / Real Estate    3. Business / Economics / Finance    4. Business/Economics    5. Real Estate - Buying/Selling Homes    6. Real Estate - General    7. Real Estate - Investments    8. Real Estate - Sales    9. Commercial real estate    10. Real estate agents    11. Real estate business    12. Real estate investment   

Reviews (24)

Book and tape combo
I listened to the tape and used the book as documentation of the most important parts.It worked really well as a study method.

Leading by Example Using The Oz Principle
What I found most telling about this book was the "Top 10 most threatening unresolved organizational issues."
The OZ Principle
Realistic material. Good examples.I plan to use the information with many of my clients. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Executive Management    5. Leadership    6. Management    7. Management - General    8. Responsibility    9. Success in business    10. United States    11. Business & Economics / Management    12. Management & management techniques   

Reviews (3)

Very Helpful in Understanding Globalization
Most discussion of globalization consists of uninformed opinion that is not worth listening to or reading.Not so with "Making Globalization Work" - the author is a Nobel prize-winner in economics and has worked at the IMF and the White House.He provides an excellent summary of the current problems with globalization, and a number of suggestions for improvement.
Globalization is the greatest reorganization of the world since the Industrial Revolution
Globalization is an irreversable trend, and the current form of it led by transnational corporations that use their lobbies to create unfair trade agreements will drive us to the brink. Many have been misinformed about globalization by reading Thomas Friedman's pean to corporate globalization, a runaway bestseller.
A well-informed and thought-provoking work
In this book, Stiglitz gave his advices on how to make globalization work for most of the population on earth:how the world - especially the developing countries - can reap the enormous benefits of globalization while containing the equally enormous problems -- problems well documented in his previous book "Globalization and Its Discontents" - that globalization creates.
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Subjects:  1. Business & Economics    2. Business/Economics    3. Economic aspects    4. Economics - General    5. Globalization    6. International - General    7. Politics / Current Events    8. Business & Economics / Economics / General    9. Miscellaneous Items    10. POLITICS & GOVERNMENT   

Reviews (18)

Mrs. Mortgage Broker
I decided to review the library's copy before I bought it and I could not get enough info out of it!I found myself taking notes and almost writing in the library's copy!I rushed and bought the book.Now it's covered in pink and yellow highlighter.I feel like I'm back in college preparing for an exam -- except this time, my studying is going to directly contribute to my bank account!Truly valuable!

Get More Referrals Now
I found this book to be very educational to anyone in the sales industry.I used most of the techniques and found them beneficial to the growth of my business.I found the material easy to read and straight to the point.

Interesting Ideas
Overall an interesting read. Makes you think out of the box. This book gave me more ideas to make my business grow. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business referrals    4. Career/Job    5. Customer Service    6. Marketing - General    7. Sales    8. Sales & Selling - General    9. Sales & Selling - Techniques    10. Business & Economics / General    11. Sales & marketing   

Reviews (123)

Best business book (of many) I've read for startups!
I'm a bit of a business book junkie, and this one is my favorite so far.It's up there on top with 7 Habits and Guerrilla Marketing.I've recommended it to several friends and family members since reading it cover to cover like a novel this weekend.If there was ONE single book I'd recommend to any startup business entrepreneur, it would be this one.
Inspirational, funny and smart
What a great read this book is! It can be read just for the fun of understanding Kawasaki's personality, his open approach to business, or it can be read as a primer of how to really start that business. Obviously the man's words are well field-tested and there are many practical suggestions that really cut to the bone and make you stop and rethink a strategy.
Practical advice from the master
It's very apparent from all the other reviews that this is an excellent book, both in style and substance. I have to agree.
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Subjects:  1. Business & Economics    2. Business/Economics    3. Entrepreneurship    4. Investments & Securities - General    5. New Business Enterprises    6. Small Business Management    7. Small Business/Entrepreneurship    8. Business & Economics / Small Business   

Editorial Review

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Reviews (25)

Because you only get to go around once.
Although this book is listed as a Business Motivation book, it's really more than that. It's a book that is based on interviews with a couple of hundred business leaders. But some of these businesses are very small, a shelter for dope addicts for instance.
Why it's so hard to do what matters
Somewhere in the first quarter of "Built to Last" is a telling section on why it's so hard to do what really matters. Essentially, the lesson is that doing what's expected, what's convention, what goes with what you know already how to do, with what you don't love and with what brings only "bright shiny objects" won't get you to do what you love. People who do what they love and what they are committed to deeply, do great things. The same is true for companies.
Warmed over soup...
Little new here and feels too light and fluffy.Was disappointed after the pre-release hype.Suggest you save your money and read book review by Kerry Hannon in USA Today posted 9/18/06: "For most, success that's built to last starts with a portfolio of passions" ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business Life - Inspirational    4. Business/Economics    5. Leadership    6. Motivational    7. Personal Growth - Success    8. Success in business    9. Successful people    10. Advice on careers & achieving success    11. Business & Economics / Leadership   

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Economics - General    5. Business & Economics / Economics / General    6. Economics   

Reviews (11)

Confusing
I have been teaching second year university business students (4-year program) and for the past three semesters have been using this book (7the edition international). Hopefully, this will change soon. Although the examples are interesting and the illustrations are understandable, I found that it was very unhelpful of the text to keep writing things like "products and services" when I had just finsihed explaining that services are actually a type of product. Another similiar example was the use of "marketing and advertising".
Relatively good textbook
Kotler and Armstrong always produce lucid, succinct books on Marketing and Marketing Management. As a lecturer in the Business/Management area, I use these books in the course of my work.
You listed the wrong edition
The edition you sent me was the 6th edition, not the 7th. I think you need to clarify in the future on the exact edition, even if the SKU number is the same. ... Read more

Subjects:  1. Advertising & Promotion    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Marketing    6. Marketing - General    7. Business & Economics / Marketing / General    8. Sales & marketing   

Reviews (12)

Dont buy from amazon
Attn all students! Amazon promises to send books by a specific date then changes the dates without your consent. Trying to get a refund is a nightmare. Be prepared to get stuck without the book and still get the bill. Customer service is outsourced to India and is no help even if you could understand them. 4 wks and counting and still no promised refund. This not the only time this has happened.The issue is not with the seller it is Amazon.

Excellent Book
I had this for my business law class and it was excellent! It is easy to read, the cases are interesting and the format is one of the best for a textbook!
Great Business Law Book!
This book is very