Reviews (6)

The Vol. 2 is not as good as Vol. 1
I received the book recently.Compared with its Vol. 1, this book is not as good.I've just gone over Chapters 14 and 15.The examples are not as clearly presented as the ones in Vol. 1.I have to say this book is not up to my expectations, but the book, of course, can still help.

Must have to accompany the textbook
The title, Survival Guide, is exactly as it means. This workbook, that accompanies `Intermediate Accounting' by Donald Kieso, is necessary to survive and understand intermediate accounting! The key is it gives you many more examples and probable situations to solve than the textbook could handle. I would not have done as well as I did in class without it!

Problem-Solving Survival Guide: Int Act. Vol. 2 Ch 15-24
Completing the workbook items really helps reinforce concepts and offers great practice for tests.The book is not perfect.There's an occasional typo, and I wish there was more space to write in the workbook, and I was expecting it to cost a bit less, but in my opinion the book is very worthwhile to use. ... Read more

Subjects:  1. Accounting - General    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Accounting    6. Business & Economics / Accounting / General   

Reviews (95)

A guide to life in an ad agency
Luke Sullivan is a veteran copywriter who provides concrete advice on almost everything related to work in the advertising industry. Though much of the book revolves around his specialty, copywriting, Sullivan offers lots of practical advice on a range of topics like getting into advertising, the realities of working at an agency, developing TV and radio ads and dealing with clients.
a creative writing students holy bible.
I'm a senior at FSU, and I read this in order to prepare myself for the creative side of advertising/ portfolio/grad school. It was on the recommended reading for more then one of the top ad schools. Originally, I found it thru the VCU website. I have to say, that as a creative writing student, I barely get any kind of advice on the advertising world. This book, was phenomenal for several reasons. First and foremost,I learned what I consider to be a great deal. Secondly, and most importantly, I laughed the entire time. Luke Sullivan is a fantastic writer, whom I feel lucky to have stumbled upon his book. I believe anyone can benefit from this easy read. It has helped give me a a great overview. On that note, I was wondering if there was a way to contact him? I'd love to pick his brain :).
Great book!
If you want know all about ads: thats the book. Simple, fun and fast. Read two times. One for fun and other to learn. ... Read more

Subjects:  1. Advertising    2. Advertising & Promotion    3. Advertising copy    4. Business & Economics    5. Business / Economics / Finance    6. Business/Economics    7. Marketing - General    8. Business & Economics / Advertising & Promotion   

Reviews (13)

If you have to learn accounting, try this book.
I needed a crash-course in accounting prior to starting my MBA.This book gave me what I needed to know so that I wasn't completely clueless on my first day of class.It was also a valuable reference tool throughout school, and a great way to prepare for final exams. Essentials of Accounting - My Review
Having recieved and MBA a few years ago.This workbook was very helpful as a refresher on the key concepts with some very interesting and compeling leads for further study.One should have a some prior knowledge of basic accounting concepts, if not some of the topics may be overwhelming.The workbook reviews topics which can be very helpful to individuals who may be considering P&L responsibilities.The workbook clearly and concisely explains the relationship between the essential financial statements. The book makes the field of Accounting more interesting than my previous opinions. I would definitely recommend this book considering the conditions mentioned.

Excellent Accounting Tutorial
This guide is an excellent teaching medium.Instead of reading page after page of text, the author engages the reader in answering questions and conducting drills to apply the material.Accounting is one of the subjects that you can learn more about each time you cycle through the material.I'd had an accounting course as part of my MBA program, and have read a couple of traditional accounting textbooks and this book really helped me understand how the balance sheet, income statement, and statement of cash flows are interrelated.This is a good book for busy professionals that don't have time to take an accounting course. I spent two hours on each chapter, for a total of 22 hours.The book is expensive, but worth it! ... Read more

Subjects:  1. Accounting    2. Accounting (General)    3. Accounting - General    4. Business & Economics    5. Business / Economics / Finance    6. Business/Economics    7. Business & Economics / Accounting / General   

Reviews (31)

Excellent
I read a number of books in corporate finance and investments; thisbook is one of the best. It is more comprehensive than most other corporate finance books. It explains the concepts of finance in a rigorous, but very intuitive way. The explainations are much better than other books I have read. This book will definitely give the reader a solid background in the subject.
Breadth, not depth
My take on this text is a little different. I used it in my undergrad intro to corporate finance class, but I didn't find the book too difficult. In fact, I found it too easy. The examples given are all extremely simple and the practice problems are too easy to be good practice for exams. My professor's lecture notes were a far better overview of corporate finance. I think the book is good for looking up a term you've never heard of before, but it skims over everything so you'll never really master the material.
2 types of readers

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Subjects:  1. Accounting - General    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Corporate Finance   

Reviews (41)

I'm slow but it's finally starting to sink in.
I read (books), listened(CDs) and watched(DVD)through the actual program of FPU and didn't follow any of it. I listened carefully but all my bad habits were ingrained inside my behavior. It did cause me to watch my spending habits a lot more carefully and that in-itelf has made me a believer. I was never in debt but I knew that if I didn't change my ways I'd soon be in financial trouble.
For rich and poor
Whether you are rich or poor, you have to read this and apply it to your life. After reading this book, you will have a different outlook on every penny in your pocket. The book is so easy to understand and the "Grandma style" of saving money still works today no matter how much money you make! I recommend this book for everyone!

Personal Finances 101
I have read many personal finance books over the years - mostly because my brother is a CPA and I was perpetually broke (oh, the irony). This book came recommended by a good friend.
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Subjects:  1. Accounting - General    2. Business & Economics    3. Business/Economics    4. Christianity    5. Consumer Finance    6. Economics - General    7. Finance, Personal    8. Personal Finance - General    9. Personal finance    10. Religious aspects    11. Business & Economics / Personal Finance / General   

Reviews (3)

Excellent guide for any Controller
ANy Controller will benefit from this well written, very comprehensive guide.

Not worth that much !
I am disappointed about this book. The book is basically written for students who know little about the business/accounting functions. I found the contents are not deep enough, at least not for veterans oraccountants.Therefore, if you want a thorough knowledge of thecontrollership, this is not the one you should read. Try others.

Valueable Reference
A very practical book for doing controller function in a small-to-large size organization. A good recommended book for controllers. ... Read more

Subjects:  1. Accounting - General    2. Accounting - Managerial    3. Auditing    4. Auditing - General    5. Budget in business    6. Business & Economics    7. Business / Economics / Finance    8. Business/Economics    9. Controllership    10. Management Accounting    11. Managerial accounting    12. Business & Economics / Auditing   

Reviews (2)

Straightforward
The authors have put approached this topic in a step by step way.It explains important background topics as well.I bought this book for a class, so I really didn't have much choice in the matter.I expect that most buyers will do so for the same reason.To them, I say "don't worry about it," this won't hurt as much as you think."If you are considering this for pleasure reading, well, don't let me stop you.

Complete, Comprehensive, but lengthy
Probably one of the few only books available that talks about CBA. Lacks in real life examples, otherwise a good read for grasping basic concepts and tools. ... Read more

Subjects:  1. Business & Economics    2. Business / Economics / Finance    3. Business/Economics    4. Cost effectiveness    5. Econometrics    6. Economics - General    7. Managerial Economics    8. Production Economics (General)    9. Business & Economics / Economics / General    10. Cost accounting    11. Economics   

Reviews (18)

Very shallow
You can google in 10 minutes more relevant information than this book is able to provide. It's OK if you need to pick up some terminology and get a rough idea of what it all means before an interview. Totally useless if you need it for work.

Comprehensive, lack in depth and poor organization
For a starter, this book does offer a broad spectrum of subjects, volatility/variance measurement, PCAs, Factor Models, Time Series analysis, high frequency data modeling, etc, at the expense of rigor and depth.
Worth the money
If you are looking for detailed rigorous mathematical development then look elsewhere, that is not the reason to purchase this book.It is targeted towards application and there it excels.I have not seen any other book on this topic that so effectively presents a level-headed applied approach that keeps the basic assumptions of the models firmly in sight.Read more

Subjects:  1. Accounting - General    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Finance    6. Investments & Securities - Stocks    7. Mathematical models    8. Portfolio management    9. Stock price forecasting    10. Business & Economics / Finance    11. Economic theory & philosophy    12. Risk assessment & analysis for business   

Reviews (5)

Pretty Good Book...
Any books covering a heavy topic like accounting must be entertaining, informative and layed out properly so that the reader can follow along without too many problems.This book does all that and more, by providing real-life examples and lots of information regarding the application of accounting.Good shipping & great price directly from amazon.

A Comprehensive Approach to Accounting
This book is very comprehensive and helpful to a student of accounting.It employs excellent examples and detailed exercises to reinforce the material covered in the book.

Great Text Book
Great book.Get the study Guide too, it's a big help.Also, the publishers website has quizzes you can take for each chapter.Both helped me a lot when it came to test time. ... Read more

Subjects:  1. Accounting    2. Accounting (General)    3. Accounting - General    4. Business & Economics    5. Business / Economics / Finance    6. Business/Economics    7. Business & Economics / Accounting / General    8. Finance & Accounting   

Reviews (1)

mediocre book
This book although it is detailed does not give enough information on how to actualy fill out tax returns.There are many problems in the book but the text does not really help in getting the answers.Read more

Subjects:  1. Accounting - General    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Consumer Finance    6. Income Taxes    7. Personal Finance - Taxation    8. Taxation    9. Taxation - General    10. Business & Economics / Taxation / General   

Subjects:  1. Accounting    2. Accounting (General)    3. Accounting - General    4. Business & Economics    5. Business / Economics / Finance    6. Business/Economics    7. Business & Economics / Accounting / General   

Subjects:  1. Accounting - Financial    2. Accounting - General    3. Business & Economics    4. Business/Economics    5. Taxation - General   

Reviews (14)

Gibson's Asset Allocation
Among the many books on this subject, this is one of the best. Unlike most of the other authors, Gibson does not limit himself to list the different asset classes and then provide recommended allocations. He goes one step further and describes in very practical terms the different issues that one faces when developing a portfolio and how to resolve them. In my view, Gibson ranks next to Bernstein and Malkiel. A good buy!

Asset allocation practically eliminates all risk while increasing returns.
This book informs the current political struggle to reform the Social Security program.In the case of a foreign invasion or some other calamity, it's true that one's private investments would be insecure, but so would one's "investments" in government bonds, so such cases are irrelevant.
Timeless advice written for the informed
Mr. Gibson hits the nail on the head with Asset Allocation, balancing financial risk.The book is well written and the advice is timeless.I especially like the way he walks through the examples of multiple asset class investing using at first blinded and then un-blinded examples.It is very eye opening.His emphasis on frame-of-reference risk is right on the money.I recommend the book highly.
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Subjects:  1. Accounting - General    2. Asset allocation    3. Business & Economics    4. Business / Economics / Finance    5. Business/Economics    6. Investment Analysis    7. Investments & Securities - General    8. Personal Finance - Money Management    9. Portfolio management    10. Business & Economics / Investments & Securities    11. Investment & securities   

Reviews (2)

Get a tutor...
If you have class with an instructor that uses this book you better:
Terrible book
This is an awful book.I took a class on accounting principles and this was the first semester that we used this particular book.Many of the check figures for this book were wrong.Even in the teacher's solution, many answers were wrong.It wasn't an easy read either. ... Read more

Subjects:  1. Accounting - Financial    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Financial statements    6. Business & Economics / Accounting / Financial    7. Financial reporting, financial statements   

Editorial Review

This handy fact-filled book initiates you into the mysteries of the financial pages -- buying stocks, bonds, mutual funds, futures and options, spotting trends and evaluating companies. For those who are curious but intimidated by everyday financial jargon, this guide offers a literate, forthright and lively alternative. Recommended. ... Read more

Reviews (51)

Investing for Dummies
I cant believe that I went through college without taking business or econ classes (except for political economy). This is a way for me to catch up.
Excellent basics
This book is excellent for learning the basic concepts in investing and finance.If you would like to iniciate in this area, i recommend this book as an entry door with the basics.

The Best
As many have said in their reviews, this is a great starting point for those new to investing and financial markets.In fact, it's the best I've ever found and I've looked a lot.The simple, plain English explanations are what makes this book stand out.For the nuances and more detailed information regarding the topics in the book, look to a textbook from a college finance class.But for the person who knows very little, start with this. ... Read more

Subjects:  1. Accounting - General    2. Bonds    3. Business & Economics    4. Business / Economics / Finance    5. Business/Economics    6. Consumer Finance    7. Investments & Securities - General    8. Mutual funds    9. Personal Finance    10. Personal Finance - General    11. Personal Finance - Investing    12. Securities    13. Stocks    14. United States    15. Business & Economics / Personal Finance / General   

Reviews (1)

Truely a Handbook
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Subjects:  1. Accounting - General    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Commodity futures    6. Credit derivatives    7. Finance    8. Hedge funds    9. Investments & Securities - Futures    10. Business & Economics / Finance    11. Investment & securities   

Reviews (2)

The Best
The Best book for fundamental theory of project finance,integrated and described overall, a guidance to plan a project finance.

Great Book
This book is a great reference .....the tables, the schematic drawings...great tool for finance professionals. ... Read more

Subjects:  1. Accounting - General    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Engineering - Civil    6. Finance    7. International - Economics    8. Investments & Securities - General    9. Project management    10. Budgeting & financial management    11. Business & Economics / Finance   

Subjects:  1. Accounting - General    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Accounting    6. Business & Economics / Accounting / General   

Subjects:  1. Accounting - General    2. Business & Economics    3. Business / Economics / Finance    4. Business/Economics    5. Accounting    6. Business & Economics / Accounting / General   

Reviews (54)

sophisticated maths
Neftci takes us on a mathematically sophisticated tour of financial derivatives. The treatment is on a level akin to a senior-level undergrad text on physics or engineering. Indeed, to a reader who might come from that background, there will be a lot of similarities and familiar ideas.
Remarkable Introduction to Serious Math, Serious Finance, and Real-World Applications
Neftci's book is easily grouped into a large number of texts that provide graduate level (considerable more rigorous than the MBA version) introductions to mathematical finance.Some are written for MBA with want to be exposed to as little math as possible without short changing the financial and valuation aspects and with considerable attention to a broad range of financial products and applications (Hull's classic comes to mind).Others are extremely implementation driven and are more a hybrid of finance and computer programming (Duffy, London, Wilmont).Still others are math books that speak above the heads of almost all practitioners and cover the finance topics poorly (or not at all).
Not a useful book
The author tried to circumvent the difficulty associated with the math behind derivative pricing by explaining the sujbect in a simple way that requires the minimum knowledge of math. Unfortunately it was overdone in this respect and therefore led to non-straightforward overelaboration that made simple things even more complicated. There are both typo and non-typo errors in the book, whick could make a fairly long erratum. For example, on p.281, Eq.(28) missed the last term from the previous equation.As mentioned by other readers, the notations were used inconsistently in this book. Again on p.281, the volatility sigma was switched to the one mupltiplied by the asset price without giving a notice. The subscript t was abused for both partial derivative with respect to time t and the function depending on t. English doesn't seem to be the author's first language. One of evidences of this is on p.336, in the second paragraph after Eq.(112), where "the value in current dollars" obviously should be "the current value in dollars". In addition, the author really needs to change his sloppy writing style. Footnotes were definitely abused, many of which are unnecessary. Many equations were unnecessarily written and numbered again and again. For example, Eq.(4) on p.276 is written and numbered again on p.277, and again on p.280.
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Subjects:  1. Accounting - General    2. Applied    3. Banks & Banking    4. Business & Economics    5. Business/Economics    6. Derivative securities    7. Finance    8. Investment Finance    9. Investments & Securities - General    10. Mathematical Economics    11. Mathematics    12. Applied Economics    13. Applied Mathematics    14. Business & Economics / Finance    15. Econometrics    16. Investment & securities    17. Microeconomics